What do I want my audience to think, feel and do? I would constantly ask myself as I work on different projects, from big to small, from ideation to execution. 

I believe design is more than a noun or verb. It's a way of asking questions, stirring emotions and inspiring actions. For the same reason, graphic designers are more than creatives who make beautiful things. We are agents of cultural change, reflecting the evolving values of a society.

With such rationale behind every one of my design decisions, I strive to create works that encourage dialogues, touch hearts and push boundaries. My work is a reflection of me and how I see the world around me.