H Minor Music Festival
Brand Identity, Brand Strategy
H Minor Music Festival is an imaginative music event that blends classical music and EDM. I noticed the dwindling popularity of classical music among younger generation, and hoped to widen its appreciation.
Logo System“H” is the non-exsisting eighth Keys in music theory, hinting at the fact this event is pusing the boundry of contemporary music.
Billboard
Posters
Swag Items